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When I came across this quote from developer John Cutler, I found it insightful both for its simplicity and the deeper questions it evokes. “Walk a mile in your customer’s shoes, then figure out how to remove that mile altogether.”  So, what exactly does he mean by “remove the mile”? One interpretation might be the …

Continue reading “Better Outcomes Begin with Shared Understanding”

Recently we delivered a Powerpoint design to a client. The initial feedback was: “Can you make the pictures more beautiful”. The designer’s response… “Certainly, do you have something specific in mind”? For creators, nothing is more frustrating than ambiguous feedback that lacks clarity and specificity. In most cases, it’s not the client’s fault. They’re just …

Continue reading “Rule of Thumb: When Providing Creative Feedback – Be Specific”